Created an engaging and inspired Instagram grid visual strategy for Berlin-based Reggae band CROWNFOREST, resulting in increased online engagement and a solidified brand identity.

This project focused on the launch and content marketing strategy for Green Gatherings, an eco-picnic brand promoting biodegradable picnicware and fostering a community around sustainability in Berlin.

The work involved conducting in-depth market and competitor research, developing detailed buyer personas, and creating comprehensive brand guidelines to establish a consistent tone, messaging, and imagery.

Deliverables included designing and launching a product landing page, writing and optimizing a long-form blog article for SEO, and planning and executing an email marketing campaign.

The project’s success was tracked using Google Analytics and Mailchimp, with KPIs reported and recommendations made for future campaigns-

#ContentStrategy #BrandDevelopment #DigitalMarketing #SEOOptimization #SustainableMarketing